Creative Strategist - Paid Ads/UGC

New

PairedDTC

Brazil. Ecuador. Venezuela, Bolivarian Republic of. Mexico. PhilippinesContractMiddle

Salary3000 - 4000 USD per month

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Job Details

Experience: 3+ years

Requirements

3+ years in creative strategy/performance marketing/DTC environment
2+ years hands-on with paid media platforms (Meta, TikTok)
Portfolio of conversion-focused UGC scripts and ad concepts
Data-savvy: can turn creative performance insights into hypotheses
Proficiency with Meta Ads Manager
Proficiency with Ads Libraries
Proficiency with creative research tools

Responsibilities

Lead performance creative across the business
Own the development of new concepts
Scale winning ideas
Drive consistent creative output that converts
Ruthlessly prioritize high-impact creative over calendar-driven requests
Push back on low-leverage work
Focus on evergreen creative that can scale
Think critically about which creative initiatives will actually drive customer acquisition
Translate data into new hooks, angles, and concepts that drive performance
Bridge the gap between what's working in ads and broader business strategy
Immerse in content across the entire industry
Build systems for regenerating their understanding of customers
Consume culture and trends
Leverage AI tools for research, copywriting, and ideation

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3000 - 4000 USD per month

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