Senior Manager, B2B Marketing
New
S
ShopMyE-commerce, Digital Marketing
Remote - USFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 7-9 years
- Required Skills
- Salesforce
Requirements
- 7-9 years of B2B marketing experience
- Experience at a SaaS, marketplace, or platform company
- Thought leadership & content chops
- Proven ownership of pipeline metrics (MQLs, opportunities created, revenue influenced)
- Salesforce fluency for pipeline reporting, campaign attribution, and lead routing
- Experience collaborating closely with both Sales and Customer Success
- Strong cross-functional communication skills
Responsibilities
- Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
- Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
- Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
- Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
- Develop a thought leadership strategy that drives both demand generation and long-term brand retention
- Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
- Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers
View Full Description & ApplyYou'll be redirected to the employer's site
