Senior Growth Marketing Campaigns Manager

New
Remote U.S.Full-TimeSenior
Salary not disclosed
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Job Details

Experience
8+ years
Required Skills
SalesforceHubSpot

Requirements

  • 8+ years in B2B SaaS demand generation or growth marketing
  • Proven track record owning integrated campaigns end-to-end: from strategy and brief to results and budget accountability
  • Analytical fluency: able to set measurement standards and differentiate between signal and noise
  • Cross-functional experience working with Sales, SDR, creative, and Product Marketing
  • Hands-on experience with marketing automation (HubSpot)
  • Hands-on experience with Salesforce
  • Executive-level communication skills for writing briefs, presenting performance read-outs, and influencing campaign strategy conversations
  • A builder's instinct to improve teams, processes, and programs
  • Open to using AI to amplify skills and strengthen work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly

Responsibilities

  • Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels
  • Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize
  • Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools
  • Partner with Product Marketing as a strategic peer to design launch campaigns, inform demand campaigns, and plan sales plays
  • Lock arms with Sales and SDR on lead routing, follow-up SLAs, and honest feedback loops
  • Serve as the campaign roadmap owner for your segment, run the campaign calendar and budget with the discipline of someone who's had to defend every line item in a board review
  • Lead the ABM strategy for priority verticals in your segment design the playbook, then make sure it actually runs
  • Implement AI solutions that make life easier: yours, your stakeholders', and your buyers' with curiosity, a willingness to learn, and sound judgment in applying it responsibly
  • Mentor junior marketers and raise the overall craft of the campaigns function
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