Regional Marketing Associate

New
United States (Remote), CST, ESTFull-TimeMiddle
Salary75000 - 92000 USD per year
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Job Details

Experience
3+ years
Required Skills
Salesforce

Requirements

  • Located in Central or Eastern time zone
  • 3+ years in field/regional marketing, demand generation, or related role
  • Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)
  • Proven experience driving pipeline through integrated marketing programs
  • Strong collaboration with Sales teams and understanding of pipeline mechanics
  • Experience with both hosted and third-party events
  • Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)
  • Ability to manage multiple priorities in a fast-paced environment
  • Willingness to travel (~40%)

Responsibilities

  • Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.
  • Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs.
  • Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.
  • Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.
  • Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs.
  • Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI.
  • Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance.
  • Manage budgets, timelines, and vendors while proactively identifying risks and solving issues.
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75000 - 92000 USD per year
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