Vertical Marketing Lead, Marketplace
New
S
SocureSaaS, FinTech, Identity
Remote - USFull-TimeLead
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 6–8 years
Requirements
- 6–8 years of B2B marketing experience
- Product marketing experience
- Vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
- Analytical rigor and experience tying marketing programs to business outcomes
- Strong project management skills
- Ability to drive multiple initiatives simultaneously in a fast-paced environment
Responsibilities
- Define and execute a vertical marketing strategy for the Marketplace GTM Pod.
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
View Full Description & ApplyYou'll be redirected to the employer's site
