Customer Marketing Lead
New
Remote - USFull-TimeLead
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceLead Generation
Requirements
- Outstanding interpersonal, communication (oral and written), and presentation skills
- Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
- Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals
- Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
- BA/BS degree in marketing, business, or related field
- 5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience
- Technical knowledge of the latest digital marketing tools and channels, including Salesforce, Marketo, 6sense
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
- Ability to write effective copy is a necessity
- Familiarity with B2B marketing, lead generation, and sales processes
Responsibilities
- Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events
- Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs
- Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
- Present regularly on program performance and learnings to key stakeholders
- Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability
- Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
View Full Description & ApplyYou'll be redirected to the employer's site
