Marketing Manager DACH

New
M
Moovv Health BVD2C wellness
Remote (Germany, Netherlands, or UK)Full-TimeManager
Salary not disclosed
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Job Details

Languages
German, English
Required Skills
Shopify

Requirements

  • Experience as a senior growth marketer or expansion lead scaling D2C e-commerce brands
  • Strong understanding of German consumer behaviour and market dynamics
  • Deep expertise in performance marketing and conversion optimisation
  • Experience owning revenue targets, CAC, and market-level performance
  • Strong project management and stakeholder collaboration skills
  • Fluent in German and English
  • Well-connected within the German marketing, agency, or creator ecosystem

Responsibilities

  • Define and execute the Germany growth strategy
  • Identify the highest-impact channels, campaigns, and partnerships
  • Position Moovv effectively for the German consumer
  • Localise the Shopify webshop experience to maximise conversion
  • Ensure messaging, content, and tone resonate with the local market
  • Continuously optimise the customer journey and funnel performance
  • Scale channels including Meta, Google, and marketplaces
  • Own the German market P&L and performance targets
  • Identify and manage local freelancers, agencies, and partners
  • Track and report on core KPIs (traffic, revenue, conversion rate, CAC, LTV, ROAS)
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