- Develop performance-driven creative strategies aligning with client business objectives
- Create comprehensive creative testing roadmaps based on KPIs and audience research
- Transform customer insights into compelling messaging strategies
- Brief creative iterations to designers based on strategic roadmaps and performance insights
- Lead UGC content strategy and provide feedback to creators
- Analyse creative performance metrics including hook, hold, and video play rates
- Manage multiple brand portfolios simultaneously
- Use AI tools to increase speed, output, and quality of work
Data AnalysisA/B testing