Email Marketing Manager - Lifecycle & CRM
P
Public Nectar LtdDigital Marketing Agency
United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisFigmaShopifyGoogle AnalyticsA/B testingCRM
Requirements
- 2+ years of hands-on CRM or lifecycle marketing experience
- Expert-level Klaviyo knowledge
- Solid understanding of Shopify and how it connects to CRM and retention mechanics
- Solid Understanding of Figma
- Strong commercial instinct
- Confident communicator
- Highly organised with ability to manage multiple client workstreams simultaneously
- Analytical by nature, creative in application
- Agency-side experience or experience managing CRM across multiple brands simultaneously (Desirable)
- Exposure to SMS platforms (Attentive, Postscript, SMSBump) and/or loyalty tools (Yotpo, LoyaltyLion, Smile.io) (Desirable)
- Experience with subscription platforms (Recharge, Skio, Stay.ai) (Desirable)
- Familiarity with broader marketing analytics - Meta Ads, Google Analytics, attribution tools (Desirable)
- Experience evaluating and recommending CRM stack upgrades (Desirable)
Responsibilities
- Drive profitable customer retention and lifecycle value for ecommerce clients through strategic CRM programme management and execution
- Own retention strategy across your client portfolio, developing tailored lifecycle roadmaps
- Lead client-facing retention conversations: presenting strategy, interpreting performance data, and making proactive recommendations
- Identify gaps and opportunities in client CRM programmes, pitching new initiatives
- Contribute to new business pitches where retention is a core service pillar
- Build and optimise automated lifecycle flows
- Plan, brief, and manage campaign calendars across email and SMS, coordinating with creative and copy resources
- Develop intelligent segmentation strategies based on purchase behaviour, engagement signals, product affinities, and lifecycle stage
- Manage Klaviyo across multiple client accounts, including flows, campaigns, lists, segments, and integrations
- Design and run structured A/B and multivariate testing programmes
- Own retention reporting across your client accounts — tracking LTV, repeat purchase rate, churn, revenue contribution, engagement, and deliverability
- Transform performance data into clear, commercial insights and present these confidently to clients and internal stakeholders
- Continuously audit performance and proactively raise opportunities
- Work closely with paid media teams to align retention activity with acquisition strategy
- Support clients expanding into SMS, direct mail, WhatsApp, and loyalty programmes
- Stay close to the evolving CRM landscape, bringing best-in-class ideas and tools to the team and clients
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