VP of Marketing

New

SweedCannabis Retail POS

US-basedFull-TimeVp

Salary not disclosed

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Job Details

Requirements

Proven experience in strategic marketing, GTM strategy, or related leadership roles
Ability to translate product features into clear commercial value outcomes (revenue, efficiency, compliance)
Strong skills in narrative development, positioning, and messaging architecture
Track record of leading cross-functional launches and driving measurable adoption
Expertise in sales and customer success enablement (ROI tools, playbooks, training)
Comfortable with market research, competitive analysis, and turning insights into action
Confident communicator and evangelist, able to represent the company externally
Coaching mindset — capable of mentoring marketers and scaling a team

Responsibilities

Own Sweed’s positioning and narrative, grounded in our dispensary Operaing System, Revenue Optimization Engine and Six Strategic Pillars, ensuring consistency across web, sales, events, and media
Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption
Ensure every new feature has a clear “why now”, a strong value proposition, and full readiness to drive adoption
Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks
Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications
Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing them across teams
Represent Sweed in the market through thought leadership, events, and category storytelling
Mentor and grow the marketing team into a high-performing GTM engine

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