Director of Growth
New
C
Cornbread HempHemp, CBD
Remote within United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Required Skills
- SEO
Requirements
- Proven track record of scaling DTC paid media budgets to $50M+ per year
- Deep hands-on expertise in Meta and Google advertising (strategy, creative testing, performance optimization)
- Experience managing a growth team (hiring, development, accountability)
- Strong command of performance metrics: ROAS, CAC, LTV, MER, contribution margin, channel attribution
- Experience managing agency relationships for SEO and/or Amazon
- Comfort operating in a fast-moving, entrepreneurial environment
- Data-driven decision-maker with creative intuition
- Experience with health and wellness DTC brands (strongly preferred)
- Experience with dietary supplements (strongly preferred)
- Experience with hemp, CBD, or cannabis (strongly preferred)
- Experience with functional beverages or CPG (strongly preferred)
- Hands-on experience building TikTok Shop and TikTok paid advertising (strongly preferred)
- Experience with influencer marketing at scale (strongly preferred)
Responsibilities
- Lead and develop an in-house paid media team responsible for Meta and Google advertising.
- Own strategy, budget allocation, creative direction, and performance across both Meta and Google platforms.
- Drive profitable scaling while maintaining rigorous ROAS and CAC targets.
- Oversee an in-house team managing influencer partnerships and the affiliate program.
- Build scalable systems for creator sourcing, contracting, content oversight, and performance measurement.
- Manage the relationship with the Amazon agency partner, ensuring strong execution on listings, A+ content, and sponsored ads.
- Own Amazon P&L accountability and ensure the channel is growing profitably alongside DTC.
- Manage the SEO agency relationship and own the organic search roadmap.
- Lead the strategic launch of TikTok as a growth channel (organic and paid).
- Manage, mentor, and grow an in-house growth team spanning paid media, influencer, and affiliate.
- Partner closely with Brand, Creative, Product, and Retention teams to align growth efforts.
- Report growth performance to executive leadership with clear KPIs, insights, and recommendations.
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