Group Director, Brand & Demand Strategy

New

Remote - United StatesFull-TimeDirector

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

10+ years in agency or in-house B2B marketing
At least 5 years in a senior strategy role spanning brand/communications and performance/demand
Fluent in narrative architecture and CAC/LTV math
Demonstrated technical fluency across at least four of: Paid Search, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Lifecycle, RevOps
Track record of setting strategy for B2B clients across multiple verticals (services, industrial/manufacturing, SaaS, B2B commerce)
Comfort operating as a high-leverage individual contributor without a team
Strong opinion about the difference between a marketing strategy and a media plan
Think in terms of the client's P&L, not the client's marketing P&L
Energized by subject matter experts who know more about their specific channel
Experience using AI for real work in B2B strategy

Own the strategic thesis for every new client engagement
Drive pilot-to-retainer conversion across Performance, Communications, and Commerce divisions
Diagnose the business, define the strategy, sequence the work, and align channel teams for new clients
Achieve the primary business metric of pilot-to-retainer conversion rate
Ensure cross-capability strategic coherence by integrating various service lines
Work directly with subject matter experts to pressure-test strategic theses
Set the direction and pressure-test the work of channel teams and account strategists

View Full Description & ApplyYou'll be redirected to the employer's site