- Lead and develop an in-house paid media team responsible for Meta and Google advertising.
- Own strategy, budget allocation, creative direction, and performance across both Meta and Google platforms.
- Drive profitable scaling while maintaining rigorous ROAS and CAC targets.
- Oversee an in-house team managing influencer partnerships and the affiliate program.
- Build scalable systems for creator sourcing, contracting, content oversight, and performance measurement.
- Manage the relationship with the Amazon agency partner, ensuring strong execution on listings, A+ content, and sponsored ads.
- Own Amazon P&L accountability and ensure the channel is growing profitably alongside DTC.
- Manage the SEO agency relationship and own the organic search roadmap.
- Lead the strategic launch of TikTok as a growth channel (organic and paid).
- Manage, mentor, and grow an in-house growth team spanning paid media, influencer, and affiliate.
- Partner closely with Brand, Creative, Product, and Retention teams to align growth efforts.
- Report growth performance to executive leadership with clear KPIs, insights, and recommendations.
SEO