Paid Media Manager (B2B)
New
UK-basedFull-TimeManager
Salary40000 - 50000 GBP per year
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Job Details
- Experience
- 3+ years, 4+ years
- Required Skills
- SalesforceGoogle AnalyticsMicrosoft ExcelHubSpotGoogle Sheets
Requirements
- UK-based
- 3+ years of experience working in or for the B2B sector (ideally SaaS)
- 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles
- Proven experience managing and growing paid media campaigns
- Strong knowledge of the full Google/Microsoft suite (Excel/Google Sheets preferred)
- Hands-on experience with analytics tools (GA4)
- Experience with CRM systems (e.g., HubSpot or Salesforce)
- 50/50 experience with both paid social & paid search (desirable)
- Familiarity with Reddit, Meta & Facebook Business Manager (desirable)
- Experience using landing page tools such as Unbounce (desirable)
- Any relevant marketing qualifications or certifications (desirable)
- Experience with project management tools (desirable)
Responsibilities
- Plan and execute medium to large-scale, Google & LinkedIn Ad campaigns
- Monitor and evaluate the performance of paid campaigns against KPIs, implementing new strategies and tests across channels
- Ensure the most effective channels are utilised to maximise client performance and achieve the best ROI/ROAS
- Create monthly reports for clients, showcasing key insights and performance data using Google Analytics, CRM systems and internal dashboards
- Identify growth opportunities
- Manage client communications and liaise with both internal and external teams
- Identify inefficiencies in accounts and implement optimisation strategies
- Implement platform specific tracking (primarily through Tag Manager)
- Work closely with the Head of Paid Media on overarching paid media strategy
- Collaborate with the copy & design team to develop creative assets and compelling ad copy
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