Senior Content Marketing Manager

New

HighlightTASaaS

CanadaFull-TimeSenior

Salary105568 - 129028 CAD per year

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Job Details

Experience: 5–7 years

Requirements

5–7 years in B2B content marketing
Portfolio demonstrating range in case studies, thought leadership, and multi-channel campaigns
Strong writing and editing skills with ability to adapt voice across formats and channels
Natural project management instincts
Comfortable with ambiguity, able to ask good questions and propose solutions
Curious about AI and excited to experiment with its application in content creation
Low-ego, team-first attitude
Familiarity with frontline teams and/or retail, retail tech, or B2B SaaS space (nice to have)
Hands-on experience with webinar or podcast production (nice to have)
Product marketing experience (nice to have)
Experience with SEO/AEO/GEO concepts (nice to have)
Hands-on experience building audiences or communities (nice to have)
Comfortable with tools like WordPress, HubSpot, Google Analytics, and social scheduling platforms (nice to have)

Responsibilities

Build relationships with Customer Success, Sales, and Account Managers to identify compelling customer stories.
Conduct interviews and manage relationships with customers, both on-site and virtually.
Shape raw customer experiences into polished case studies, testimonials, and narratives.
Transform one customer story into various content formats like blog posts, webinar highlights, and sales assets.
Track which stories resonate and feed data back into future content production.
Own the strategy and execution of Zipline’s webinar program, including audience development, speaker sourcing, and topic strategy.
Run production of webinars from prep calls to day-of execution.
Repurpose each webinar into clips, blog content, newsletter features, and social posts.
Own webinar performance end-to-end, iterating based on metrics.
Develop thought leadership content across formats including blog posts, LinkedIn content, bylines, and contributed pieces.
Co-own the content calendar and align stakeholders on priorities and timelines.
Partner with the demand gen team for strong copy and strategic thinking in campaigns.
Keep the company informed on upcoming campaigns, customer stories, and launches through internal comms.
Use AI tools to streamline content production (e.g., turning webinar recordings into blog posts).
Build templates, playbooks, and processes for consistent content production.
Measure performance across channels and use data for editorial decisions and strategic recommendations to leadership.

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