Senior Marketing Manager, NIPT
New
N
NateraHealthcare
Remote USAFull-TimeSenior
Salary133600 - 167000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- Minimum of 5 years
Requirements
- B.A. or B.S. degree
- Minimum of 5 years of professional experience
- Experience in healthcare product marketing, product management, sales, medical affairs or strategic consulting
- Experience in life sciences, health technology, or diagnostics preferred
- Formal educational background or clinical experience in genetic counseling or medical genetics preferred
- Project management including organization, attention to detail, and timeline tracking
- Experience marketing products and services to healthcare providers
- Strong collaboration and leadership skills with cross-functional teams
- Strong communication and presentation skills
- Basic financial and economic modeling skills
- Analytical, problem-solving mindset
- Familiarity with, interest in digital marketing channels and tactics preferred
Responsibilities
- Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools
- Create and execute marketing plans to increase awareness and ensure the promotion of key Panorama NIPT and Vistara Single-Gene NIPT messages
- Develop and implement HCP and patient marketing campaigns, content, and engagement tactics
- Present marketing campaigns, progress, and performance to internal stakeholders
- Partner cross-functionally with Product, UX, Patient Experience, Sales, Medical, and Leadership teams
- Develop and support the execution of commercial launch plans for new product features and services
- Conduct market research on customer drivers, competitive landscape, and effectiveness of messaging
- Identify and size business opportunities by creating business cases and financial models
- Effectively manage marketing projects, timelines, vendors and budget
- Track and improve ROI for marketing programs
View Full Description & ApplyYou'll be redirected to the employer's site
