Senior Marketing Manager, NIPT
Remote USAFull-TimeSenior
Salary133600 - 167000 USD per year
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Job Details
- Experience
- Minimum of 5 years
Requirements
- B.A. or B.S. degree required; MBA/Advanced degree preferred.
- Minimum of 5 years of professional experience, including healthcare product marketing, product management, sales, medical affairs or strategic consulting experience.
- Experience in life sciences, health technology, or diagnostics preferred.
- Formal educational background or clinical experience in genetic counseling or medical genetics preferred.
- High integrity.
- Project management including organization, attention to detail, and timeline tracking.
- Experience marketing products and services to healthcare providers including synthesizing clinical information and composing concise promotional copy.
- Strong collaboration and leadership skills with cross-functional teams.
- Strong communication and presentation skills.
- Basic financial and economic modeling skills.
- Analytical, problem-solving mindset required.
- Familiarity with, interest in digital marketing channels and tactics preferred.
Responsibilities
- Develop and execute marketing initiatives to drive adoption of Natera’s genetic tests, UX offerings, and patient education tools.
- Create and execute marketing plans to increase awareness and promote key Panorama NIPT and Vistara Single-Gene NIPT messages.
- Develop and implement HCP and patient marketing campaigns, content, and engagement tactics.
- Present marketing campaigns, progress, and performance to internal stakeholders.
- Partner cross-functionally with Product, UX, Patient Experience, Sales, Medical, and Leadership teams.
- Develop and support the execution of commercial launch plans for new product features and services.
- Conduct market research on customer drivers, competitive landscape, and effectiveness of messaging.
- Identify and size business opportunities by creating business cases and financial models.
- Effectively manage marketing projects, timelines, vendors and budget.
- Track and improve ROI for marketing programs.
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