Director, Enterprise Demand Generation
D
Dodge Construction NetworkConstruction Network
Continental United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–10 years
- Required Skills
- Artificial IntelligenceSalesforce
Requirements
- Bachelor’s degree in a related field or equivalent education and work experience
- 8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
- Proven ability to build or significantly evolve demand generation programs tied to pipeline
- Experience working closely with Enterprise Sales and SDR/BDR teams
- Comfortable owning strategy while also executing key programs directly
- Strong understanding of complex buying committees and long sales cycles
- Data-driven and analytical, with the ability to turn insights into action
- Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
- Strong point of view on how AI can enhance ABM and enterprise demand generation
Responsibilities
- Own the strategy and execution of enterprise demand generation and ABM programs
- Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
- Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
- Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
- Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
- Orchestrate multi-channel plays across LinkedIn, account-based media, events, SDR/BDR outbound, personalized nurture and content
- Leverage intent data and engagement signals to trigger timely account engagement
- Drive measurable improvements in target account engagement, pipeline creation and influence, conversion rates, sales cycle velocity, and deal size
- Expand beyond traditional channels to build a more diversified enterprise funnel
- Define and track core enterprise KPIs: account engagement, pipeline created and influenced, conversion by stage and segment
- Partner with RevOps to build clear reporting, attribution, and insights
- Establish a culture of testing, learning, and continuous optimization
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