Media Buyer - Local Service Businesses
New
P
PairedMarketing
Location: Argentina. Brazil. Uruguay. Colombia. Chile. MexicoFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- CRM
Requirements
- Proven experience managing paid media for local, service-based businesses
- Experience with Med spas, Dental clinics, Chiropractors, or Appointment-based businesses
- Demonstrated ability to scale ad spend profitably
- Experience using Meta Ads
- Experience using Google Ads
- Knowledge with CRM and email tools
- Strong understanding of local lead generation funnels and customer journeys
- Ability to build frameworks from scratch
- Experience with conversion tracking in low-visibility environments (offline conversions, call tracking, CRM integrations)
- Ability to define success metrics in ambiguous environments
Responsibilities
- Plan, execute, and optimize paid media campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Local), and TikTok/Spark Ads
- Develop channel-specific strategies tailored to local service businesses
- Drive lead generation, bookings, and in-store visits
- Design and implement tracking and attribution frameworks for offline and hybrid conversion journeys
- Define and monitor KPIs beyond standard ROAS (e.g., CPL, CAC, LTV proxies, booking rates, show-up rates)
- Conduct audience research, geo-targeting, and local market segmentation
- Continuously test creatives, offers, and landing page strategies
- Collaborate with internal stakeholders on offer positioning and campaign messaging
- Participate in weekly (or twice-weekly) sync calls, with otherwise async communication
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