Performance Marketing Manager
New
K
Komodo HealthHealthcare SaaS
United StatesFull-TimeManager
Salary145000 - 155000 USD per year
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Job Details
- Experience
- 5+ years
Requirements
- 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads.
- Expert-level skills in LinkedIn Ads Manager.
- Expert-level skills in Google Ads.
- Experience with 6sense or similar ABM platforms.
- Comfortable working inside ad tools every single day to optimize performance.
- AI-forward mindset to change how paid media management gets done.
- Ability to turn raw data into smart, actionable recommendations.
- Healthcare or Life Sciences industry experience a plus.
Responsibilities
- Own the Platforms: Primary expert in the "cockpit" for channels like LinkedIn and Google Ads.
- Campaign Optimization: Optimize campaigns daily to drive high-quality results and a measurable return on investment (ROI).
- Targeting Precision: Use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions.
- Lead Generation: Run target acquisition programs to acquire new leads within the Life Sciences industry.
- Test & Learn: Lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure constant improvement of conversion rates.
- Landing Pages: Create landing pages and perform Conversion Rate Optimization (CRO).
- Customer Journey: Partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.
- Agency Management: Manage our outside media agency, holding them accountable for high-quality work and budget alignment.
- Data Storytelling: Partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.
- Budget Ownership: Take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.
- Measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.
- Future-Proofing: Review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels.
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