Performance Marketing & Growth Manager

Magnolia Care Services IncHealthcare

Remote (U.S.)Full-TimeManager

Salary not disclosed

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Job Details

Experience: 3–7+ years

Requirements

3–7+ years in performance marketing or growth roles
Deep, hands-on experience with Meta Ads
Deep, hands-on experience with Google Ads
Track record of improving conversion rates
Track record of improving CAC efficiency
Strong analytical instincts (know how to turn data into action)
Comfort operating independently in a fast-moving, ambiguous environment
Basic design skills (for creating ads)
Focus on real outcomes (revenue and conversion quality)
Ability to use latest technology and tools to experiment quickly
Ability to move quickly and iterate often
Both creative and analytical (can write copy and read a funnel)
Takes ownership (sees problems and fixes them)
Cares about building systems that scale
Experience with Healthcare, caregiving, Medicare, or other trust-sensitive categories (bonus)
Experience with Referral marketing or partnership-driven growth (bonus)
Experience with Webflow, HubSpot, PostHog, Customer.io, or similar tools (bonus)
Experience with Content marketing, SEO, or thought leadership amplification (bonus)

Responsibilities

Manage and optimize campaigns across Meta and Google Ads
Drive improvements in Cost per consult, Consult-to-booking rate, and Cost per billable session
Create new ads (basic design skills)
Test new creative angles, messaging, audiences, offers, and conversion paths
Make clear, data-driven recommendations on budget allocation and scaling
Optimize landing pages, forms, and scheduling flows
Identify drop-off points from Ad click → consult, Consult → booked session, Booked → billable
Run structured experiments across headlines, messaging, page layouts, UX, CTAs, and form design
Build a more predictable, testable acquisition system
Help identify and develop referral and partnership channels
Support outbound efforts with messaging and lightweight campaigns
Contribute to content and SEO initiatives tied to caregiver intent
Reinforce campaign themes across organic and social channels

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