Manager, Retail Media & Shopper Marketing
New
E
eJamConsumer Products
United States. Santa Ana, California, United States, PSTFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–6 years in digital advertising, 3+ years hands-on with Amazon Sponsored Ads and Amazon DSP
- Required Skills
- SQLAmazon RDSArtificial IntelligenceTableauMicrosoft ExcelGoogle SheetsLooker
Requirements
- 4–6 years in digital advertising
- 3+ years hands-on with Amazon Sponsored Ads and Amazon DSP
- Experience across at least two additional retail media networks (Walmart Connect, Target Roundel, Instacart, Criteo, or similar)
- Background in CPG / consumer products (brand-side or multi-brand)
- Advanced Excel / Google Sheets skills
- Working knowledge of SQL (AMC experience preferred)
- Experience with BI tools (Sigma, Tableau, Looker, or similar)
- Ability to think beyond ROAS to incrementality and contribution margin
- Experience managing budgets with discipline and clear communication
- Proficiency in using AI as a force multiplier in daily work
Responsibilities
- Deliver measurable outcomes tied to the P&L (incremental revenue, new customer acquisition, contribution margin improvement, market share gains)
- Execute full-funnel strategy across Amazon Sponsored Ads (SP, SB, SD), Amazon DSP (display, video, OTT/CTV, Streaming TV, Prime Video Ads), and Amazon Marketing Cloud (AMC)
- Build campaigns, write AMC queries, configure audience segments, optimize bids, and analyze performance at the ASIN level
- Manage budget and execute strategy across Walmart Connect, Target Roundel, Instacart Ads, DoorDash Ads, ibotta, and Criteo Retail Media
- Coordinate shopper marketing by bridging digital retail media and in-store activation, aligning with sales for promotional calendars and joint business plans
- Build measurement frameworks connecting retail media performance to business outcomes (incrementality, lift, contribution margin, inventory velocity, market share)
- Establish campaign naming conventions, budget governance, performance review cadences, and SOPs
- Utilize AI tools for workflow automation, including campaign structure generation, keyword research, creative copy iteration, and reporting aggregation
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