Growth Marketing Manager
N
Nightfall AICybersecurity
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–7+ years
- Required Skills
- Artificial IntelligenceHubSpotCRM
Requirements
- 3–7+ years in B2B growth, demand gen, or acquisition
- Track record of owning and hitting pipeline targets
- Experience building demand engines from scratch
- Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster
- Uses AI for campaign creation, personalization, testing, and analysis
- Strong hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X)
- Familiar with ABM and enterprise GTM motions
- Fluent in attribution, funnel metrics, and performance analysis
- Comfortable owning dashboards, tracking, and reporting
- Experience with HubSpot (or similar), CRM systems, and campaign tooling
Responsibilities
- Own pipeline as a number, focusing on net-new qualified meetings and pipeline generation
- Be directly accountable for marketing-sourced and influenced revenue
- Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems
- Define how Nightfall captures, nurtures, and converts demand end-to-end
- Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks
- Build multi-channel, AI-powered pipeline engines, including paid acquisition (LinkedIn, Google, Reddit, emerging channels)
- Design and execute ABM programs for high-value enterprise accounts
- Lead influencer and creator-driven distribution, partnering with security influencers, practitioners, and niche creators
- Run a disciplined experimentation system, continuously testing messaging, channels, audiences, and creative
- Own attribution and performance, building and maintaining clear attribution from campaign to revenue
- Operate cross-functionally with sales, SDRs, product marketing, and content
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