Director of Paid Social & Video
L
LawnStarterLawn Care, Home Services
United StatesFull-TimeDirector
Salary175000 - 205000 USD per year
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Job Details
Requirements
- Performance-obsessed, living in data and making budget decisions based on unit economics (CAC, LTV:CAC).
- Structured experimenter, running tests with clear hypotheses and success criteria.
- Cross-functional partner, effectively collaborating with other teams (SEO, product, design, analytics).
- AI-native, using AI tools (ChatGPT, Claude, Advantage+) for creative hypotheses, performance analysis, and audience patterns.
- Portfolio thinker, managing multiple audiences, markets, service categories, and funnel stages simultaneously.
- Ability to execute directly at first, building and leading a team as the channel scales.
- Experience with Meta, TikTok, and YouTube for paid social acquisition.
- Proficiency in full-funnel marketing management (awareness, consideration, conversion, remarketing).
Responsibilities
- Own paid social acquisition for homeowners and service providers across Meta, TikTok, and YouTube, ensuring profitable spend.
- Manage the full marketing funnel: top-of-funnel awareness, mid-funnel consideration, bottom-funnel conversion, and remarketing.
- Build campaigns, design test plans, and manage budgets across geographies and seasons.
- Turn performance data into actionable decisions.
- Define roles and hire a team to scale the paid social channel once established.
- Develop a repeatable framework for creative, audience, and funnel experiments.
- Actively manage spend by audience, geography, and service category to hit performance targets.
- Partner with SEO, Paid Acquisition, Product, Design, and Analytics.
- Lead evaluation and build-out of new channels like streaming (Hulu, connected TV).
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