Director of Field Marketing
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Pulumi Cloud Management Platform
Remote - USAFull-TimeDirector
Salary140000 - 160000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceCRM
Requirements
- 3+ years of field, regional, or demand-focused marketing experience in a SaaS environment
- Experience marketing to technical or developer audiences
- Understanding of how to engage and influence technical buyers
- Strong written and verbal communication skills
- Attention to detail and organizational skills
- Ability to manage multiple programs, events, and stakeholders simultaneously
- Hands-on experience supporting or working with customer communities, user groups, or Customer Advisory Boards (CABs)
- Highly collaborative mindset and a willingness to roll up sleeves and personally execute field marketing programs
- Experience supporting multiple regions or distributed sales teams
- Ability to adapt programs to regional needs
- Familiarity with Salesforce or similar CRM tools to track, measure, and report on field and event-driven activity
- Willingness to travel up to ~20% to support in-person field events and customer engagements
Responsibilities
- Own and execute regional and account-based field marketing programs that create, expand, and accelerate sales opportunities across priority accounts
- Work directly with regional sales teams to adapt and deploy digital, content, and field marketing programs aligned to GTM priorities and target accounts
- Partner closely with Performance Marketing to ensure digital programs effectively support ABM initiatives and regional field campaigns
- Collaborate with Events Marketing to plan and maximize Pulumi’s presence at industry conferences, partner events, executive dinners, and regional meetups
- Plan and facilitate high-impact customer and prospect engagements—including Customer Advisory Boards (CABs), Customer Business Reviews (CBRs), and innovation days—in partnership with Sales and Customer Experience teams
- Work with marketing and sales leadership to define, document, and operationalize processes for event lead follow-up and field-level engagement
- Provide consistent, clear weekly communications to sales teams on upcoming campaigns, field events, and available marketing support
- Partner with the Head of Community and Community Engineering to drive the strategy and execution of Pulumi User Groups (PUGs), including cadence, topics, and regional alignment with sales priorities
- Manage end-to-end field event execution and logistics, including venue sourcing, staffing coordination, vendor management, and ensuring appropriate onsite marketing collateral
- Track, measure, and report on the effectiveness and impact of field marketing programs and events, using data to continuously refine approach and execution
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