Social Media Manager
H
HighlightTANonprofit software
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-4 years
- Required Skills
- Canva
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 2-4 years of experience owning B2B social media strategy, execution, and reporting
- Background in B2B marketing is required; SaaS, nonprofit industry experience is a plus
- Proven track record of driving organic growth (audience, engagement, lead generation) on LinkedIn and Meta
- Experience using AI tools (Gemini, Canva AI, video editing AI, or similar) to increase content production efficiency and quality
- Exceptional copywriting and editing skills with meticulous attention to detail and quality
- Strong customer empathy and ability to write from the customer's perspective, not the company's
- Proficiency in graphic design and basic video editing tools (e.g., Canva, Adobe Express, CapCut)
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social)
- Deep knowledge of platform algorithms, features, and content formats
- Excellent interpersonal and communication skills, ability to act as the subject matter expert on social media marketing
- Analytical thinker with a data-driven approach to problem-solving
- Able to collaborate cross-functionally with marketers, creatives, and subject matter experts
Responsibilities
- Full ownership of social media strategy, from ideation to execution, reporting, and optimization.
- Own content creation and curation for LinkedIn, Meta, and other relevant platforms focused on customer-centric content.
- Maintain a consistent brand voice while driving continued growth across following and engagement.
- Develop a deep understanding of the nonprofit sector and our ICP to ensure content is authentic and resonates.
- Concept and execute social-first content, graphics, and lightweight video content.
- Manage daily organic social operations: scheduling, publishing, community engagement, and moderation.
- Leverage AI tools (Gemini, Canva AI, CapCut AI features, etc.) to scale content production.
- Collaborate with cross-functional teams to align social media initiatives with broader business goals.
- Stay current on platform updates, emerging trends, and best practices.
- Maintain exceptionally high standards for all copy and creative work.
- Monitor and analyze performance metrics such as reach, engagement, CTR, follower growth, lead gen, and content resonance.
- Translate insights into clear, actionable recommendations to optimize strategy and content.
- Identify what's working, and what's not, and pivot quickly to stay aligned with evolving audience behavior and business goals.
- Set benchmarks, create weekly reports, and communicate performance to internal stakeholders.
- Design and run A/B tests or experiments to refine post formats, messaging, and publishing cadence.
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