Product Marketing Manager - RyderShare
New
B
Baton (A Ryder Technology Lab)Logistics
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- FigmaPowerPointCanva
Requirements
- Ability to translate technical features into clear, value-driven narratives
- Demonstrates a quick ramp ability to new domains & builds credible product narratives
- Creates sales-ready assets including FAQs, talk tracks, one-pagers, and release notes
- Demonstrated ownership of positioning & messaging strategy for a product feature set
- Strong visual/written communication with mastery of positioning & feature-to-benefit mapping
- Influence without authority across Product, Sales, and CS
- Strong project management across multiple concurrent initiatives
- Drives structured communication around releases while managing ambiguity and competing stakeholder priorities
- Writes clear help center articles, FAQs, and workflow documentation
- Turns complex product functionality into structured, user-friendly content
- Has a well-formed point of view on how to strategically use AI to accelerate documentation asset creation
- Establishes documentation standards tied to releases with a strong information architecture mindset
- Understands visual hierarchy and layout principles
- Comfortable in Figma, Canva, Adobe, and PowerPoint
- Creates professional collateral & reusable templates to maintain brand consistency
- 5+ years in Product Marketing, Technical Content, or hybrid PMM roles (preferred)
- Experience partnering directly with PMs & Engineering to shape messaging (preferred)
- B2B SaaS or technology-enabled platform experience (preferred)
- Experience building sales enablement assets (preferred)
Responsibilities
- Own RyderShare positioning framework and messaging pillars across customer segments and use cases
- Define competitive positioning and differentiation across priority customer segments
- Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches
- Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping
- Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates
- Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials
- Deliver training sessions and onboarding content for Sales and Customer Success Teams
- Write and maintain help center articles, FAQs, how-to guides, and product documentation
- Turn complex workflows into clear, user-friendly instructions
- Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases
- Establish lightweight documentation standards: templates, voice/tone guidelines, article taxonomy, and “definition of done” for docs tied to releases
- Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals
- Create simple visual assets used in knowledge base content (annotated screenshots, diagrams, icons, feature callouts)
- Produce reusable templates for decks/docs and help maintain a consistent visual identity
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