Senior Product Marketing Manager
F
FieldguideB2B SaaS
Remote (USA)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- PowerPointHubSpot
Requirements
- 5+ years of product marketing experience
- Experience in AI or B2B enterprise software organizations
- Proven track record of developing and executing successful product marketing strategies
- Excellent written and verbal communication skills
- Proficiency with Google Slides/PowerPoint
- Self-starter
- Industry knowledge of assurance and advisory services (bonus)
- Prior experience marketing to accounting or professional services firms (preferred)
- Experience with HubSpot or other CRM platforms (bonus)
- Proficiency with video editing tools such as Camtasia, Descript, or Loom (bonus)
Responsibilities
- Define and maintain product positioning, value propositions, and messaging frameworks by persona.
- Translate product capabilities into clear customer benefits and outcomes.
- Develop competitive differentiation and category-level storytelling.
- Partner with Product to scope launches (tiers, goals, success metrics).
- Build and execute Go-To-Market (GTM) plans including internal enablement, external messaging, and customer comms.
- Coordinate cross-functional execution across Product, Sales, Marketing, and CS for launches.
- Equip the sales team with the tools and resources they need to effectively sell our products.
- Develop sales tools and collateral (including presentations, product demos, white papers, datasheets).
- Drive pricing and ROI strategy and enablement for the sales team.
- Conduct customer interviews, win/loss analysis, and market research.
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