Product Marketing Manager - RevolutionEHR
New
P
PracticeTekHealthcare SaaS
United StatesFull-TimeManager
Salary113000 - 148000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceHubSpotAsana
Requirements
- 6+ years of B2B SaaS marketing experience
- Healthcare experience preferred
- Experience supporting enterprise or account-based marketing (ABM) strategies
- Strong ability to collaborate with Sales on complex, multi-stakeholder deals
- Proven success executing integrated marketing campaigns that drive pipeline and revenue
- Strong understanding of B2B buying groups and long sales cycles
- Excellent cross-functional collaboration and stakeholder management skills
- Experience with marketing automation tools (HubSpot)
- Experience with CRM tools (Salesforce)
- Experience with project management tools (Asana)
- Highly organized
- Data-driven
- Able to manage multiple priorities
- Strong written and verbal communication skills
Responsibilities
- Own and continuously refine ICP definitions and buyer personas to ensure precise targeting and differentiated messaging across enterprise segments
- Develop a results-driven GTM strategy aligned to revenue targets and growth objectives
- Execute the GTM strategy to drive pipeline growth, market expansion, and revenue attainment
- Lead targeted, data-driven campaigns across enterprise segments (buyer groups, multi-location, corporate, RevolutionEHR Insiders) to drive pipeline and revenue
- Partner with Performance Marketing and Sales to design and execute ABM strategies that accelerate pipeline creation, expansion, and deal velocity
- Build and cultivate strategic partnerships to co-develop high-impact marketing initiatives and amplify reach
- Translate customer and partner insights into clear, compelling messaging that resonates with enterprise audiences
- Develop creative briefs and collaborate with Marketing Operations to deliver tailored, high-quality sales enablement assets
- Support complex sales cycles with customized, high-impact content that advances deals and reduces friction
- Own the strategy, execution, and ROI tracking of integrated, multi-channel campaigns, including co-marketing and expansion initiatives
- Execute targeted outreach strategies based on ICP segmentation to drive engagement, conversion, and account penetration
- Create enterprise-focused content (case studies, webinars, testimonials) to build credibility, trust, and market authority
- Launch and scale peer-driven and community-led programs to influence enterprise buyers and accelerate decision-making
- Contribute to scalable GTM playbooks that support repeatable enterprise growth and expansion
- Identify, test, and activate new acquisition channels to drive incremental pipeline and diversify demand sources
- Partner cross-functionally with Sales, Product, Performance, and Content teams to align messaging, optimize campaigns, and maximize impact
- Track performance, pipeline contribution, and ROI, using insights to continuously refine strategy, targeting, and execution
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