Manager, Social Media + Brand Marketing
C
ChainguardSoftware Security
United States - RemoteFull-TimeManager
Salary111000 - 130000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Canva
Requirements
- 5+ years of experience in social media or content roles
- Experience preferably in B2B, engineering, or security-focused companies
- Exceptional writing skills with the ability to simplify complex topics
- Deep familiarity with platform dynamics (especially LinkedIn and Reddit)
- Data-driven mindset with experience using analytics to inform strategy
- Ability to create, edit, and share content in tools like Sprout Social, Canva, Descript, and Goldcast
- Comfort operating in a fast-moving, highly technical environment
Responsibilities
- Own and evolve Chainguard’s social media strategy across key platforms (LinkedIn, Reddit, YouTube, and wherever you think we should be next)
- Create content that stands out from the noise: create and edit videos to shine for social, create a viral meme, and predict the next social trend
- Develop and manage a content calendar aligned to product launches, brand campaigns, partnerships, and industry moments
- Translate complex security and open source topics into clear, engaging, and shareable content
- Analyze performance and continuously optimize content based on data and audience insights
- Support executives and subject matter experts in building their social presence
- Drive employee advocacy social sharing programs
- Lead and grow Chainguard’s Slack community as a high-signal hub for engineers and security practitioners
- Actively monitor and engage in Reddit conversations relevant to software supply chain security, containers, and open source
- Build trust and credibility through authentic participation, not just brand promotion
- Create feedback loops from community insights back into Product, Marketing, and Developer Relations
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