Director of Growth Marketing
New
A
ApothékaryHealth, Wellness, CPG
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementAmazon RDSData AnalysisAnalytical Skills
Requirements
- 5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy
- Experience preferably within a high-growth health, wellness or CPG company
- Experience with Meta ads
- Experience with TikTok Shop ads
- Experience with Amazon ads
- 2+ years of people management experience
- Proven track record of developing and executing successful creative and messaging strategies that drive growth
- Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions
- Outstanding communicator, capable of engaging with all organizational levels
- Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
- Strong organizational skills with great attention to detail
- Previous experience at a high-growth, fast-paced startup
- A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work
- Unquestionable ethics that drive leadership and behavior
- Passion for wellness community and herbal medicine
Responsibilities
- Oversee all in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
- Oversee driving paid traffic to digital channels DTC + Amazon + TikTok Shop.
- Manage sales results and profitability for Amazon (with Amazon agency).
- Manage sales results and profitability of TikTok Shop with in house team.
- Develop and lead innovative and effective creative strategies to help drive both top of funnel brand awareness across all online and offline channels and drive mid/lower funnel conversion growth across digital channels.
- Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to develop cohesive 360 marketing campaigns.
- Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.
- Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples.
- Develop and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to lower or lower to upper funnel.
- Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system.
- Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
- Conduct experiments to test hypotheses and use data to drive decision-making.
- Analyze results and iterate on strategies to achieve optimal outcomes.
- Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
- Review and propose new advertising platforms as needed.
- Promote a culture of creativity, innovation, and continuous improvement.
- Foster a culture of accountability, transparency, and excellence within the team.
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