Director of Marketing - ABM Growth
New
T
ThematicB2B SaaS
United StatesFull-TimeDirector
Salary130000 USD per year
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Job Details
- Experience
- 5 to 10 years in B2B SaaS marketing, >3 years focused on enterprise pipeline generation
- Required Skills
- Artificial Intelligence
Requirements
- 5 to 10 years in B2B SaaS marketing
- >3 years focused on enterprise pipeline generation
- Demonstrated ABM experience: personalized plays, buying committee mapping
- A content strategist who can brief and lead a writer, and write compellingly yourself
- Eager to experiment with AI, comfortable with core AI tools (Claude Work)
- Deep understanding of GEO / content strategy that earns organic presence
- Strong analytical instincts: ability to read pipeline data, test hypotheses, and adjust
- Executive-quality presentation skills
- Strong grasp of the US enterprise buying landscape and how decisions actually get made
- Experience managing a small team and coordinating across functions
- Background in a fast-growing, scaling orgs; comfortable with ambiguity and owning decisions
Responsibilities
- Own pipeline generation globally, working closely with sales on account-based plays.
- Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue.
- Build personalized, account-based outreach sequences that complement and amplify the sales team.
- Own qualified pipeline targets, not just activity metrics.
- Define and own the content strategy, grounded in data and built to be measurable against pipeline.
- Produce assets that serve both the buyer journey (ABM) and Generative Engine Optimization.
- Ensure website copy leads with buyer outcomes and stays current as positioning evolves.
- Manage a small team including an events manager, a designer and website specialist, and a content writer.
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