Director of Growth Marketing
E
Element451SaaS, Higher Education
Remote, United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Artificial IntelligenceHubSpotCRM
Requirements
- 6–8+ years of experience in growth marketing, demand generation or performance marketing
- Experience within a B2B SaaS company
- Strategic demand leader who has built or scaled demand generation functions
- Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization
- Strong experience managing marketing budgets and performance targets
- Experience working with media agency partners
- Highly data-driven with the ability to analyze campaign performance
- Ability to continuously optimize marketing investment
- Comfortable operating in modern marketing environments that use automation, AI, and experimentation
- Experience working with CRM and marketing automation platforms
- HubSpot experience preferred
- Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership
Responsibilities
- Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing
- Drive qualified pipeline and revenue growth
- Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices
- Manage and optimize a ~$1.5M annual paid media budget
- Work closely with external media agency partners to maximize performance across channels
- Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms
- Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns
- Define and track pipeline targets and campaign performance goals
- Continuously optimize channel mix and ROI using data
- Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows
- Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality
- Manage marketing technology and reporting workflows, including CRM and marketing automation platforms
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