Associate Director, Growth Marketing - Americas
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DEPT®Digital, Tech, SaaS, Consulting
US RemoteFull-TimeDirector
Salary94700 - 140000 USD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Artificial IntelligenceSalesforceSEO
Requirements
- 7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting).
- Proven track record of owning a number (pipeline and/or revenue) and demonstrating its impact.
- Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales.
- Hands-on experience with Salesforce and Pardot for CRM and marketing automation.
- Hands-on experience with Infinigrow (or similar) for planning and measuring revenue-driving activities.
- Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication).
- Deep experience with pipeline analytics, forecasting, and attribution.
- Practical experience using AI in workflows for research, targeting, personalisation, creative variations, and outreach.
- Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors.
- Ability to explain complex ideas simply – in writing, slides, and live.
Responsibilities
- Design and implement a marketing strategy that connects marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities.
- Activate DEPT®’s Americas growth plan, targeting ideal customer profiles in key verticals and using strategic partnerships and events to convert high-value prospects into the pipeline.
- Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals.
- Nurture relationships with prospective clients and partners through content, events, and personal outreach, turning trust and engagement into tangible new business opportunities.
- Leverage Salesforce, Pardot, and InfiniGrow to track performance and optimize marketing investments around revenue goals.
- Drive demand with creative, high-impact tactics such as thought leadership content, targeted campaigns, smart automation, and ABM, designed to deliver results without heavy paid spend.
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