Senior Digital Engagement Manager, Customer Success
New
United StatesFull-TimeSenior
Salary116100 - 223100 USD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Salesforce
Requirements
- 7–10+ years of experience in B2B digital engagement, lifecycle marketing, Customer Success marketing, or campaign management in SaaS or technology environments
- Proven experience designing and executing multi-channel customer campaigns focused on adoption, engagement, and retention outcomes
- Strong hands-on experience with CRM and marketing automation tools such as Salesforce and Salesforce Marketing Cloud
- Experience with 6sense or similar ABM tools is a plus
- Demonstrated ability to translate Customer Success goals into scalable and measurable digital programs
- Strong analytical mindset with experience using data to optimize performance and demonstrate business impact
- Excellent communication skills with the ability to influence cross-functional stakeholders without direct authority
- Highly organized, detail-oriented, and able to manage multiple complex initiatives in a fast-paced environment
- Strong understanding of customer lifecycle strategies and digital engagement best practices
Responsibilities
- Design and execute end-to-end digital engagement programs supporting onboarding, adoption, product utilization, renewal readiness, and expansion opportunities
- Own campaign strategy, execution, and optimization across email, in-app messaging, and other digital channels aligned with Customer Success objectives
- Build scalable lifecycle programs based on customer segmentation, usage behavior, and success milestones
- Partner with Customer Success, Product Marketing, Sales, and Support teams to align messaging, timing, and targeting across customer journeys
- Collaborate with Marketing and Success Operations teams to implement, track, and report on engagement initiatives
- Develop and optimize engagement flows to ensure customers receive the right content at the right time
- Leverage account-based and segmentation strategies to support high-value accounts and strategic initiatives
- Analyze engagement performance and adoption metrics, using insights to continuously improve campaign effectiveness
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