Growth Marketing Manager
C
CobaltB2B Technology, Cybersecurity
North America and EMEA regionsFull-TimeManager
Salary87200 - 130000 USD per year
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Job Details
- Experience
- 5 - 6 years
- Required Skills
- SalesforceHubSpot
Requirements
- 5 - 6 years of marketing experience with a focus on growth, demand generation, or regional marketing
- Experience within a B2B technology or cybersecurity environment
- Expertise in account-based marketing strategies, tactics, and modern growth technologies
- Experience planning and executing field marketing strategies and events for both prospects and customers
- Proficiency in HubSpot
- Proficiency in Salesforce
- Proficiency in Intent Platforms (6Sense or UserGems)
- Ability to interpret data to derive actionable insights
- Exceptional written and verbal communication skills
- Ability to create engaging, conversion-focused content
- Strong sense of ownership and ability to manage multiple projects
Responsibilities
- Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new customer acquisition and expansion within existing accounts.
- Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics such as webinars, events, email, social, and display.
- Use 6sense intent signals and UserGems tracking to trigger precision plays that surround the buying committee and follow previous champions to new target accounts.
- Develop programs to nurture existing customers, leveraging their success stories to drive expansion pipeline and cross-sell opportunities.
- Develop strategies to drive pre-qualified applications into sales-qualified opportunities and closed-won deals.
- Own the content for campaigns, including reports, eBooks, white papers, and promotional offers tailored to different stages of the customer journey.
- Act as the primary marketing contact for local sales teams, participating in planning sessions and tracking lead follow-up for your region.
- Monitor regional marketing plan metrics and incorporate learnings into programs to ensure lead flow and funnel efficiencies are optimized.
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