Growth Marketing Manager
New
T
TwilioSaaS
OntarioFull-TimeManager
Salary82720 - 103400 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLArtificial IntelligenceSalesforceTableauLooker
Requirements
- 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
- Comfortable using AI for execution across the campaign production process.
- Hands-on experience with Marketing Automation tools.
- Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
- Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
- Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion.
- Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights.
- Ability to independently analyze data, surface insights, and identify actions.
- Skilled in managing complex, multi-team projects with precision and clarity.
- Excellent communicator and collaborator across cross-functional teams.
- Familiarity with Twilio Segment or reverse ETL platforms is a plus.
- Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference.
- Salesforce, SQL, Looker/Tableau experience (desired).
- Technical background with ability to self-serve analytics, understand KPIs and experiment reports (desired).
- Past experience with Sendgrid or a similar subscription-based platform is a good qualification (desired).
Responsibilities
- Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
- Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
- Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
- Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
- Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
- Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
- Design and run experiments to test and refine onboarding and activation strategies.
- Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
- Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.
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