Product Marketing Manager - ISV / SaaS Embedded Payments
N
NMIFintech, Payments
USFull-TimeManager
Salary90000 - 120000 USD per year
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Job Details
- Experience
- 5–8+ years
- Required Skills
- RESTful APIs
Requirements
- 5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platforms.
- Direct experience marketing to ISVs, SaaS platforms, or developer ecosystems.
- Strong understanding of embedded platforms, APIs, SDKs, and product-led growth models.
- Proven success leading cross-functional product launches.
- Ability to translate complex technical concepts into compelling business value.
- Experience supporting both product-led and sales-assisted buying journeys.
- Strong storytelling, messaging, speaking and content development skills.
- Bachelor degree in Marketing or other related field.
- Experience in payments technology, embedded finance, or PayFac ecosystems (preferred).
- Experience managing complex projects with multiple stakeholders (preferred).
- Experience with developer marketing principles and PLG motions (preferred).
- Experience in driving pricing and packaging strategy in SaaS environments (preferred).
Responsibilities
- Own ISV / SaaS Go-to-Market Strategy for NMI’s embedded payments solutions.
- Lead positioning and messaging across ISV and SaaS segments.
- Define clear value propositions for technical and commercial buyers.
- Develop differentiated narratives for embedding payments.
- Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.
- Lead end-to-end go-to-market execution for new products, features, and enhancements.
- Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
- Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences.
- Serve as the in-house expert on ISV and SaaS buyer personas.
- Conduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetization.
- Monitor competitors and evolving market dynamics to refine NMI’s differentiation strategy.
- Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, and ROI narratives.
- Use competitive insight and customer research to influence product packaging, pricing, and positioning decisions.
- Drive alignment across product, engineering, and commercial teams around target segments and growth strategy.
- Synthesize customer and market insights into repeatable narratives and frameworks.
- Partner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynote, webinars).
- Contribute to company and industry initiatives (webinars, events, analysts, partners).
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