Director of Field Marketing
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GiveCampusEducational Fundraising Platform
U.S.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- HubSpotNotion
Requirements
- 7+ years of experience in field marketing, event marketing, or demand generation
- At least 2 years in a people management role
- Equal parts strategic vision and hands-on execution
- Proven track record of building and running field marketing programs in a B2B SaaS environment
- Experience managing six-figure+ event budgets and reporting on pipeline impact and ROI
- Comfort presenting to and building relationships with senior leaders both internally and externally
- Strong cross-functional partnership skills, with experience working closely with Sales, Business Development, and Customer Success teams
- Ability to thrive in a fast-paced, remote-first environment
- Requires travel of 30%
Responsibilities
- Develop and execute the annual field marketing plan spanning GiveCampus-hosted regional events, sponsored conferences and school association events, and persona-specific programming
- Own GCPC (GiveCampus Partner Conference), including agenda development, speaker curation, session tracks, sponsor engagement, logistics, and post-event roadshow planning
- Oversee a robust digital webinar program producing 85–100+ sessions per year, ensuring a balanced mix of commercial prospect-facing and partner utilization content
- Manage and develop a team of three: a Field Marketing Specialist, a Webinar and Digital Field Marketing Coordinator, and a Field Marketing Coordinator
- Lead recurring cross-functional syncs with Business Development, Demand Generation, and Partner Success
- Own a $1M+ field marketing budget, manage vendor relationships, and report on ROI across all programs
- Oversee the marketing technology that supports field operations, including but not limited to Replit, Notion, Claude, and HubSpot
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