Senior Manager, Global Media – B2B, Healthcare and Partnerships

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ŌuraHealthcare
Remote - United StatesFull-TimeManager
Salary117300 - 169000 USD per year
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Job Details

Experience
7–10+ years

Requirements

  • 7–10+ years of experience in B2B media, demand generation, or performance marketing, with meaningful ownership of paid media programs
  • Experience in healthcare, digital health, health tech, wearables, or closely related regulated categories strongly preferred
  • Demonstrated success building and optimizing full‑funnel media programs that drive awareness, consideration, and revenue for complex B2B/enterprise offerings
  • Experience designing and executing co‑marketing and partnership media programs (e.g., with fintech, health tech, payers, marketplaces, or consumer partnerships) including co‑funded campaigns and shared KPIs
  • Strong understanding of B2B and healthcare buying cycles, including familiarity with metrics such as MQLs, SQLs, opportunities, pipeline, CAC, and payback period
  • Hands‑on experience (directly or via agencies) across key B2B channels such as LinkedIn, paid search, programmatic, paid social, and content syndication
  • Experience with ABM platforms and partner media/affiliate ecosystems is a plus
  • Comfort operating in healthcare or payer environments, including navigating compliance, privacy, and trust‑sensitive messaging across both Oura and partner channels
  • Proven ability to translate complex technical, scientific, or clinical value propositions — and joint partner offerings — into clear, outcome‑oriented media briefs and campaigns
  • Highly analytical and comfortable partnering with Analytics and RevOps teams to connect media performance to commercial and partnership outcomes
  • Exceptional collaboration and communication skills, with a track record of aligning senior stakeholders across Product, Sales, Partnerships, Marketing, and Operations
  • Organized, proactive, and able to manage multiple campaigns, partners, stakeholders, and deadlines in a fast‑moving environment

Responsibilities

  • Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
  • Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions, including joint objectives with partners.
  • Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.
  • Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across channels such as LinkedIn, paid search, programmatic, paid social, content syndication, and healthcare or partner‑specific publishers and platforms.
  • Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, ID.me, Dexcom), including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
  • Serve as the global media lead for partnerships, collaborating with the Partnerships and Commercial teams to design, negotiate, and execute media components of partner go‑to‑market plans.
  • Act as the primary media point of contact for B2B/Healthcare and partnership agency partners and key platforms, ensuring priorities, timelines, and deliverables stay aligned.
  • Define and socialize the measurement framework for B2B/Healthcare and partnership media, connecting channel metrics (e.g., CTR, CVR, CAC) to pipeline, opportunities, and revenue in partnership with RevOps and Analytics.
  • Own B2B/Healthcare and partnership media budget planning and pacing across regions, including co‑funded and partner‑funded budgets; proactively recommend allocation shifts based on performance trends and commercial priorities.
  • Provide day‑to‑day leadership and mentorship to agency teams and, over time, internal media ICs focused on B2B/Healthcare and partnerships.
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117300 - 169000 USD per year
Apply Now