Senior Manager of Performance Marketing
AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WYFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8–10 years
- Required Skills
- SalesforceHubSpot
Requirements
- 8–10 years of B2B performance marketing experience
- 3+ years in a SaaS environment
- Demonstrated hands-on expertise in Google Ads (Search, Display, YouTube)
- Demonstrated hands-on expertise in LinkedIn Campaign Manager
- Proven track record running paid programs across multiple buyer segments (SMB, mid-market, enterprise)
- Direct ABM platform experience (6sense or equivalent)
- Fluency with intent signal activation
- Strong attribution fundamentals with experience in GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated lead source reporting
- Experience managing or directing an external paid media agency
- Proficiency with HubSpot and/or Salesforce for pipeline reporting and multi-touch attribution
- Comfortable presenting performance data and strategic recommendations to management
Responsibilities
- Serve as the primary point of contact and strategic owner for our paid media agency
- Own channel strategy across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and other relevant B2B paid channels
- Manage budget pacing and allocation across BUs and segments with clear visibility into CPL, MQL cost, pipeline ROI, ROAS, and CAC contribution
- Partner with BU Demand Gen Managers to design and activate 1:1, 1:few, and 1:many ABM plays aligned to account tiering and sales priorities across three business lines
- Build and manage intent-based audience segments in 6sense (or equivalent)
- Build and manage campaigns simultaneously optimized for SMB, mid-market, and enterprise audiences
- Partner with Marketing Operations to maintain airtight conversion tracking
- Own the feedback loop between CRM stage progression and paid channel bidding
- Implement robust tagging and attribution including server-side GTM containers, first-party data collection, and event schema design
- Setup, maintenance, and compliance of enhanced conversions and consent mode v2 across all tag firing in cookieless/consent-restricted environments
- Own paid media reporting across all channels
- Run structured experiments on creative, audiences, bidding strategies, and landing page variants
- Proactively identify budget reallocation opportunities based on pipeline contribution, CAC payback trends, and channel efficiency signals
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