Senior Manager, Performance Marketing
1
1PasswordCybersecurity SaaS
Remote (United States | Canada)Full-TimeManager
Salary155000 - 225000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceSaaS
Requirements
- 8+ years of experience in B2B performance marketing, demand generation, or growth marketing
- At least 2 years managing people
- Hands-on experience in paid marketing channels including paid social (LinkedIn, Meta, Reddit, etc), paid search and content syndication
- Experience as part of an in-house paid performance marketing or digital marketing team
- Strong experience supporting sales-assisted or enterprise go-to-market motions within SaaS (B2B SaaS strongly preferred)
- Proven track record of driving measurable pipeline and revenue impact through paid B2B channels
- Deep understanding of paid media strategy, funnel optimization, and experimentation in a B2B context
- Strong analytical skills with experience tying marketing activity to pipeline and revenue outcomes
- Experience working closely with Sales, RevOps, and Analytics teams
- Demonstrated ability to build, coach, and scale high-performing teams
- Strong business acumen with the ability to prioritize investments based on impact and efficiency
- Excellent communication skills, with the ability to influence stakeholders through clear, data-backed storytelling
- Comfortable operating in fast-paced, evolving environments with multiple cross-functional partners
Responsibilities
- Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives.
- Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends.
- Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution.
- Oversee paid B2B channels including paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities.
- Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies.
- Own the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channels.
- Monitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions.
- Partner with Finance on forecasting, accruals, and spend reconciliation.
- Evaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategy.
- Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting.
- Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence).
- Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation.
- Build strong feedback loops with Global Campaigns team to measure and optimize lead quality and downstream SQL & Pipeline impact.
- Lead and develop a team of B2B performance marketing and demand generation marketers.
- Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators.
- Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve.
- Establish and own a structured experimentation framework across B2B paid channels to drive continuous performance improvement and unlock new sources of pipeline growth.
- Partner with Analytics and Marketing Operations to define clear hypotheses, success metrics, and measurement approaches for experiments.
- Guide the team in designing, executing, and analyzing tests with rigor, ensuring learnings are clearly documented and shared.
- Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations.
- Foster a test-and-learn culture that balances speed with analytical discipline, encouraging curiosity while maintaining accountability to results.
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