Retention Strategist - DTC eCommerce
R
Right Hook DigitalECommerce Growth Agency
Australia. New ZealandFull-TimeMiddle
Salary85000 - 100000 AUD per year
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Job Details
- Experience
- 2+ years hands-on eCommerce Email/SMS experience, 2+ years inside Klaviyo
- Required Skills
- Shopify
Requirements
- 2+ years hands-on eCommerce Email/SMS experience
- 2+ years inside Klaviyo (flows, segmentation, deliverability, testing)
- Proven results increasing LTV, repeat rate, or flow revenue contribution
- Experience managing lists of 50k–100k+
- Ability to analyze cohorts, retention curves, and order behavior
- Strong ability to brief copy/design clearly
- Superior communication — written & verbal
- Strong prioritization and ability to manage multiple accounts
- Calm, mature, coachable, accountable
- Team player
Responsibilities
- Build, optimize, and scale email/SMS flows and campaigns
- Design post-purchase and LTV journeys that drive true repeat demand
- Manage segmentation, behavioral triggers, predictive audiences
- Maintain balanced flow vs campaign revenue share
- Maintain list health & deliverability
- Analyze performance across Klaviyo, Shopify, and Hiro Analytics
- Identify opportunities linked to LTV growth, repeat rate, and time-to-second-order
- Present account insights clearly — what happened and why it matters
- Run meaningful, hypothesis-driven tests
- Build trust and rapport with clear, strategic communication
- Lead retention strategy meetings
- Share insights, elevate peers, and contribute to teamwide improvement
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