General Manager, DTC Ecommerce
H
Hadley DesignsE-commerce
United States. Canada. Panama. Australia. United Kingdom. PolandFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5 to 10+ years
- Required Skills
- Shopify
Requirements
- 5 to 10+ years in DTC ecommerce
- Experience with Shopify and paid social
- Proven track record scaling ecommerce brands past $20M
- Experience owning revenue and profitability targets
- Deep expertise in Meta Ads
- Deep expertise in TikTok Ads
- Hands-on experience with Klaviyo
- Hands-on experience with Postscript
- Hands-on experience with Shopify CMS
- Strong background in bundles
- Strong background in upsells
- Strong background in LTV optimization
- Ability to write and review high-converting landing pages
- Comfortable leading a fully remote team
Responsibilities
- Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months
- Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop
- Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5
- Launch one new high-converting bundle-based funnel per month
- Drive email and SMS to contribute ≥25% of Shopify revenue
- Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes
- Test 100+ ad creatives weekly across Meta and TikTok
- Optimize paid traffic to hit strict ROAS thresholds
- Lead lifecycle marketing through Klaviyo and Postscript
- Review weekly P&Ls for Shopify and TikTok Shop
- Lead and coach a cross-functional ecommerce pod of 6+ team members
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