Director of Growth Marketing
Within the United States, EST hoursFull-TimeDirector
Salary150000 - 180000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Google AnalyticsSEO
Requirements
- Minimum of 8+ years of experience in performance marketing, digital media, or growth
- At least 3 years in a leadership or management role
- Proven track record managing significant media budgets ($15M+) in a B2C environment
- Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Working knowledge of SEO/AEO best practices
- Experience managing agency relationships
- Strong analytical skills
- Comfortable in platforms like Google Analytics
- Comfortable with incrementality tools
- Experience managing, mentoring, and developing direct reports
- Excellent communication skills; able to present complex performance data to non-technical stakeholders
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Responsibilities
- Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
- Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
- Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
- Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
- Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
- Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
- Partner closely with product to manage plan and execution of technical updates
- Own channel-level forecasting, budget planning, and performance reporting
- Identify new channel opportunities and run structured tests to expand reach and efficiency
- Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels
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