Director, Growth Marketing
P
PerfectServeHealthcare SaaS
US RemoteFull-TimeDirector
Salary140000 - 180000 USD per year
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Job Details
- Experience
- 7–10+ years
- Required Skills
- SalesforceGoogle AnalyticsSEO
Requirements
- 7–10+ years of progressive experience in B2B demand generation
- 3+ years in a people-leadership role managing and developing a team
- Experience operating across SMB, mid-market, and enterprise segments
- Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment ($75M+ ARR preferred)
- Strong analytical mindset
- Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels
- Hands-on experience with Salesforce
- Hands-on experience with Pardot/Marketo
- Hands-on experience with attribution platforms
- Hands-on experience with 6sense
- Hands-on experience with Clay
- Hands-on experience with Google Analytics
- Hands-on experience with Google/LinkedIn/Meta ad platforms
- AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude preferred)
- Experience managing external agency and vendor relationships
Responsibilities
- Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability.
- Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement.
- Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments.
- Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings.
- Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content.
- Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets.
- Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe’s visibility.
- Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey.
- Own the lead nurture strategy and execution—designing, testing, and optimizing automated nurture sequences.
- Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI.
- Partner with Sales Leadership to define and document sales funnel stages, ensuring shared definitions and consistent handoff criteria.
- Establish structured feedback loops with Sales to continuously improve lead quality, targeting, and campaign effectiveness.
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