Demand Generation Manager

P
PrivyB2B SaaS
United StatesFull-TimeManager
Salary not disclosed
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Job Details

Experience
3–5 years
Required Skills
SalesforceHubSpot

Requirements

  • 3–5 years of experience in B2B SaaS marketing (demand gen, growth, or similar)
  • Experience supporting campaigns that drive pipeline and measurable results
  • Familiarity with paid media
  • Familiarity with email marketing
  • Familiarity with marketing automation tools
  • Strong analytical skills and comfort working with data
  • Experience with HubSpot
  • Experience with Salesforce
  • Experience with Google Ads
  • Experience with LinkedIn Ads
  • Strong collaboration skills and ability to work cross-functionally
  • E-commerce or marketing tech experience is a plus

Responsibilities

  • Support the development and execution of demand generation programs to drive pipeline growth
  • Execute integrated campaigns across paid search, paid social, display & retargeting, email, events & partnerships
  • Assist in building and optimizing lead nurture programs to improve conversion rates
  • Collaborate with content and product marketing on campaign messaging and assets
  • Track campaign performance and analyze results to inform future improvements
  • Help manage marketing automation workflows and maintain data accuracy in HubSpot and CRM systems
  • Assist with budget tracking and campaign spend optimization
  • Contribute to testing new growth channels and tactics
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