SEO Channel Lead (Talent Pool)
USFull-TimeLead
Salary95000 - 110000 USD per year
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Job Details
- Required Skills
- Artificial IntelligenceSEOData visualization
Requirements
- Hands-on SEO agency experience across Content Strategy, Enterprise SEO, PR, Paid Media, and/or Analytics
- Ability to drive integrated strategies, leveraging AI where appropriate to drive efficiencies
- Ability to measure the effectiveness (rankings, traffic, conversions, revenue) and always back decisions with data
- Superb client management skills
- Comfort in driving conversation with C-level executives
- Ability to educate and empower those who don’t ‘get’ digital, while always connecting tactics to business goals
- Advanced understanding of data visualization tools (Filters, How to read the data to tell a story, How to communicate that story to clients, Joining Data / Relationships)
- Strong coaching ability; able to help team members understand growth opportunities on accounts and changes in channel strategy
- Strong ability to distill complex channel specific issues, trends, and performance into a frame of reference that teams can understand and can then articulate to clients
Responsibilities
- Oversee overall strategy on client accounts
- Align the internal team on strategic direction and priorities
- Measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value)
- Communicate the gravity of SEO findings (problems and solutions) to all client stakeholders, including c-level's
- Grow divisional revenue, primarily through retaining your portfolio of clients, with a healthy dose of up-selling and cross-selling
- Build and maintain strong client relationships rooted in empathy, transparency, with the desire to help them exceed their goals
- Set the bar in terms of understanding of how to win in search across a breadth of industries and business models; can troubleshoot advanced SEO issues and coach mid-level SEOs
- Leverage audience research tactics to tell a compelling story to c-levels
- Work to level up the team and create a strong team relationship with clients, and identify client issues & opportunities and manage with Account Managers and Client Engagement
- Create and maintain impactful relationships with senior stakeholders both internally and externally through consistent touchpoints and active listening to understand client goals, challenges and priorities
- Lead renewals and upsells for non-Client Engagement clients
- Regularly review profitability updates shared by the Project Management Team; and coach team members and pivot priorities based on hour trends and client needs
- Partner with the Project Management Team to understand resourcing and staffing needs along with skill requirements, and consult during staffing meetings on account needs
- Leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team (AI integration)
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