SEO & PPC Campaign Strategist
New
F
Focus DigitalDigital Marketing Agency
United StatesFull-TimeMiddle
Salary90000 - 105000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEO
Requirements
- 3+ years of experience in digital marketing account management
- Strong knowledge of SEO and PPC principles
- Proven track record of managing client relationships and delivering results that meet business objectives
- Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts
- Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization
- Ability to analyze and interpret campaign data to provide strategic insights
- Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing
- Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients
- Strong analytical and problem-solving skills with ability to connect data to business outcomes
- Experience presenting to C-level executives and decision makers
- Experience working with small to medium-sized businesses across various industries
- Background in consulting or client-facing roles in digital marketing agencies
- Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)
Responsibilities
- Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction
- Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback
- Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients
- Create and present monthly and quarterly performance reports, focusing on ROI and business impact
- Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts
- Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology
- Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals
- Facilitate communication between technical teams and clients to ensure smooth project delivery
- Provide strategic recommendations for campaign improvements and expansion opportunities
- Stay current with SEO and PPC best practices to provide informed strategic guidance to clients
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