Paid Search Specialist
G
G2Software Marketplace
US-based remote candidatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1-3 years
- Required Skills
- Microsoft Excel
Requirements
- 1-3 years of hands-on experience managing Paid Search campaigns
- Experience managing at least 10K-20K monthly USD budget
- Proficiency in reporting and Excel, including VLOOKUP, concatenations, and pivot tables
- Strong problem-solving skills to analyze campaigns, think through action items, and execute confidently
- Driven and self-starting personality with a desire to learn digital marketing
- Bachelor’s degree and/or relevant marketing certifications (exceptions for strong real-world experience)
Responsibilities
- Drive revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative and audiences
- Build and optimize paid search campaigns, managing several high budget key accounts
- Act as a Paid Search Subject Matter Expert
- Leverage in-house reporting systems and analytical tools for data driven analysis and optimizations to improve campaign performance
- Collaborate globally with teams in the US and in Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis
- Create, test, iterate and optimize the Paid Search campaigns in Google and Bing
- Report on performance (Results & data driven reasons) of campaigns, action plans, roadmap and forecasts
- Engage with diverse internal teams (analytics, creative, marketing ops, technical departments) to ensure seamless alignment on campaign deliverables and timelines
- Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation
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